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Our story starts in 2019, as the leasing arm of a property management company in Chicago. After a few years, it became clear that our leasing operations needed dedicated time, attention, and resources. Peak Realty was born, split off as a sister company of Peak Properties, solely focused on leasing.
The brokerage continued to grow. Our inventory of exclusive units exponentially increased. The Chicago team was expanding, and amongst the growing number of brokers, a demand for a more refined sales brokerage was bubbling. Opportunities for multifamily development popped up around the city, introducing us to development partners and ownership groups who continued to open doors for us.
Soon, we ventured into the mountains of Denver, our second market. As our geographical reach expanded and our services evolved, it became clear that our identity no longer fully captured who we were. We felt the pull for something new – a refreshed identity that stayed true to our roots while embracing the vision of who we were becoming.
In February 2024, we ditched our old name – Peak Realty – and rebranded the brokerage. This decision was driven by our desire to be forerunners in the industry, changing the way you think about a brokerage. The rebrand reflects our commitment to our clients, as well as a reflection of our expanding services and geography.
Rebranding served as a pledge to honor the core tenants of who we, as a company, have always been: our devoted customer service, love for people, and keen expertise in real estate.
To learn more about the Cross Street brand, check out insights from the creative experts at No Walls Studio, who designed it.
At Cross Street, our “People First” philosophy guides everything we do, both in and out of the office. Whether you’re renting, buying, selling, or investing in real estate, our dedicated team of expert real estate agents is by your side every step of the way. We treat your goals like our goals. We do things like drive you around the city to see listings, tell you how it really is, and make game changing connections. Our slogan, “The Corner of People and Place,” is a testament to our ‘People First’ philosophy that has powered our brokerage since its foundation.
Take a look at the video below for an inside peek at our office during our internal brand launch, and to learn more about who we are and what we stand for:
For your real estate endeavors, call up Cross Street. We write you cards when you win and send wine when it’s tough. When you partner with Cross Street, we guarantee you’ll feel our “People First” philosophy, from first contact to final contract and beyond.
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